How to promote classical music to young generations?

What image do you have of classical music? As a musician, I love classical music and I enjoy going to classical concerts. But as a teenager, I was always afraid of the image this could have among my friends. To them, I was part of a different world sometimes, an old-fashioned one. However, some of … Continue reading How to promote classical music to young generations?

No label necessary (An overview of different tools, to gain more artistic independence)

The main goal of most of the artists is to get signed by a label, that will take over the marketing of the music and the artist himself. Sometimes it goes even further and the label also takes over the complete process like production, distribution, promotion, and development. Sounds great right? But it also has … Continue reading No label necessary (An overview of different tools, to gain more artistic independence)

5 tips to promote your music

It’s no longer mandatory to use the written press, television or national radio to achieve some success. We therefore offer you a « top 5 »  to promote your music. 1. Artist website 2. Newsletter 3. Presence on social networks 4. Youtube 5. Streaming and download sites Artist website It’s THE essential crossroads for fans, professionals and … Continue reading 5 tips to promote your music

Is Social Media Really Necessary For Musicians For Being Successful ?

In last years social media has became one of the core structures of our lives. People are spending many hours on Instagram, Twitter, Facebook. They are sharing their memories, experiences and making comments about other people’s posts. We can assume that almost every person have at least one social media account. In this case, if … Continue reading Is Social Media Really Necessary For Musicians For Being Successful ?

How Musicians Should Use Their Social Media Accounts to Attract People?

Unlike the past, people can reach every content, every information, every music type via internet and social media accounts today. In this case social media has become vital for everyone, especially for musicians. Social media accounts represent individuals’ identity and their characteristics in the internet platform. Basically social media accounts are our digital versions. Because … Continue reading How Musicians Should Use Their Social Media Accounts to Attract People?

How do two young French rappers promote themselves and play in a sold-out stadium?

If you are French, you probably know them already, but if you are not, this article will sum up both their career and communication strategy. Bigflo & Oli are two French brothers from Toulouse (south of France) and since their first album came out in 2015, their career has exploded. Florian (Bigflo) is 26 and … Continue reading How do two young French rappers promote themselves and play in a sold-out stadium?