How Musicians Should Use Their Social Media Accounts to Attract People?

Unlike the past, people can reach every content, every information, every music type via internet and social media accounts today. In this case social media has become vital for everyone, especially for musicians. Social media accounts represent individuals’ identity and their characteristics in the internet platform. Basically social media accounts are our digital versions. Because … Continue reading How Musicians Should Use Their Social Media Accounts to Attract People? →

Promotion Challenges Faced by Upcoming Sub–Saharan African Musicians

With today’s technology, music has become even more of a part of our life experiences: we listen to it on our drive to work, when we go to parties, while we study, when we exercise, and in so many other settings. There are, however, still musicians who hope that their words will inspire change. It … Continue reading Promotion Challenges Faced by Upcoming Sub–Saharan African Musicians →

How do two young French rappers promote themselves and play in a sold-out stadium?

If you are French, you probably know them already, but if you are not, this article will sum up both their career and communication strategy. Bigflo & Oli are two French brothers from Toulouse (south of France) and since their first album came out in 2015, their career has exploded. Florian (Bigflo) is 26 and … Continue reading How do two young French rappers promote themselves and play in a sold-out stadium? →