5 tips to promote your music on Instagram

As an artist, band or musician, Instagram is today one of the best tools to connect with your fans and share your universe. We therefore offer you 5 essential tips to make yourself known on Instagram.

1. Create a profile to your image

2. Use hashtags

3. Telling your story

4. Vary the content

5. Return subscriptions

1.         Create a profile to your image

Instagram offers little scope to customize your profile. A profile picture, a short description, and a link, so you need to be clear and concise. And don’t forget that when you create your profile, your name will be unchangeable afterwards. Choose a visible and appropriate username. It is also important to use the same name on all your social networks to make life easier for your fans. Finally, use your social networks together: inform your fans on Facebook of your arrival on Instagram, of your new post…

2. Use hashtags

Instagram is the kingdom of hashtag.

Every time you publish content on the social network, remember to add at least 4 hashtags related to your content. Because that’s how Instagram users will discover you.

You can also learn about popular hashtags based on your target audience.

In 2018, the most popular hashtags on Instagram were for example: love, instagood, picoftheday, fashion, beautiful, happy, cute, like4like… But think about keeping a logic.

It’s even better if you can clearly define the favorite hashtags of the audience you’re targeting. What are their interests? Their daily lives?

Afterwards, you can also create your own hashtag to bring your fan community together around the same theme. And so repeat it on all your publications.

3. Telling your story

Whether through your photos or descriptions of them, you need to tell a story, in order to add meaning and value to your publication. Remember to explain why you are publishing this content.

Fans love Instagram because the platform allows them to connect with their favorite artists on a much more personal level. In short, it’s like having access to backstage.

Tell a funny story or an anecdote, make an announcement, document your tour, reveal the cover of your album, share your adventures, immortalize a meeting or concert, etc.

And use Instagram to invite your fans to major events in your musical career.

4. Vary the content

It is very important to vary the content, while respecting certain rules: do not forget to remain consistent with your universe, to publish at the same interval, not to exceed 20% of promotional content. You need an editorial strategy with rich, engaging and varied content. And remember to share it also on Facebook and other social networks you own, by enabling these options on Instagram.

Some ideas to diversify your posts:

In addition to selfies, publish videos, contests, quizzes on stories…. In order to engage your audience and to be out of the ordinary. And stay tuned to your community, respond as much as possible to messages, take into account comments in order to create real proximity. Keeping in mind that you always do what you love, it is above all your passion, don’t be disgusted by it.

5. Return subscriptions

 As with any social network, the fastest and most secure way to boost your follower count is to subscribe to users in the hope that they will subscribe in return.

Subscribe to profiles similar to yours, groups, labels, blogs, concert halls, and subscribe to the users who follow them.

You will then unsubscribe from users who have not subscribed. Platforms allow users who do not follow you to unsubscribe, such as CrowdFire or Status Brew.

Let’s do it !